👻 for business reviews?
You’re not the only one.
As Customer Success Managers, we’re in the trenches every day, facing the real challenge of getting our customers to engage in business reviews. It’s tough, right? But why is it so hard? To answer that, we need to understand the challenges.
- Where’s the Value? If our customers can’t immediately see the win for them, why would they bother? We need to make the benefits crystal clear.
- Busy Bees: Our customers are swamped. We’ve got to be flexible. Let them pick a time that works for them using tools like Microsoft Booking or Calendly. And hey, let’s keep our calendars in check too!
- Lost in the Inbox Jungle: We’re all drowning in emails. So, how do we make our invite stand out and not get swallowed up in the digital noise?
- Bad Memories: Ever had a terrible movie sequel ruin the original for you? That’s what bad past reviews do. They might not have been with us, but they sure leave a sour taste.
5. Personal Touch Matters: Generic invites? Big no-no. We need to show we’ve done our homework. Imagine forgetting someone’s name after a decade – yikes! That’s the equivalent of a generic invite.
6. The ‘Why’ Factor: If our clients don’t see the point of the review, they’re not going to be into it. We need to make the purpose clear as day.
7. Zoomed Out: Too many virtual meetings can suck the enthusiasm out of anyone. How do we make ours stand out?
How do you change the course?
- Know Your Customer Inside Out: Dig into their world. What’s bugging them? What’s their big moment? Use every piece of info we can get our hands on.
- Customized Success Plans: Hit them with a plan that screams, “I know what you need, and I’ve got your back.”
- Value, Value, Value: Make it loud and clear why they need to give us their time. What’s in it for them? How will it boost their ROI?
- Short and Sweet: Keep emails tight and punchy. 50-125 words. Get in, make an impact, get out.
- Real Stories, Real Impact: Drop in a few lines about clients who’ve gained big from these reviews. Nothing speaks louder than success stories.
- Clear Call to Action: End with a bang. Give them a super easy next step. A link, a quick reply – make it a no-brainer.
- Tempt with Treats: Think about cool incentives. Maybe exclusive access to something they’d love or some custom goodies as a thank-you.
- Feedback is Gold: After the review, ask for their thoughts. This shows we value their opinion and helps us up our game for next time.
Let’s face it, getting clients to hop on board for business reviews isn’t a walk in the park. But with a bit of empathy, a dash of creativity, and a whole lot of personalization, we can make these sessions something they actually look forward to. It’s about understanding their needs, respecting their time, and showing them the real value we bring to the table.
You can make this happen! 🚀💪
